Justification Report on Marketing Research Paper

Justification Report on Marketing - Research Paper Example Norton is antivirus software, which can prove to be significantly useful for the company to efficiently run its business activities in future. It is so because Simmons Company is engaged in the business of providing professional tax services for its clients who are either individuals or any business firms. Hence, it needs to make use of computers and internet frequently. This fact suggests that Norton can be very helpful for the company to increase its internet security through prevention from various virus and malware attacks. The potential resource that is required to support this recommendation is the use of computer and internet by the company in its business processes. It is also required to have information regarding the need of antivirus for the computers used by the company based on various customers’ feedback which can be easily obtained online and by undergoing a survey. The website of the company can also prove to be a valuable source of getting information regardin g the details of the services offered by the company. Hence this report can prove to be useful for the company to help run its business effectively and efficiently in future. Moreover, it can also help the company identify the needs of implementation of such antivirus software and know how it can be helpful for the Simmons Company. Justification Report Introduction Revise: The introduction should introduce the product (Norton Antivirius software) to the potential client the Simmons Company is selling the product to. Simmons Company is a professional CPA firm located at Salt Lake City, Utah, United States (Simmons & Company, 2012a). Marc L. Simmons is credited to be the owner of the company who is responsible for running the business activities in the organization (Simmons & Company, 2012b). It is engaged in the business of offering professional services related to the field of taxation requirements for its clients. The clients of Simmons Company include either individuals or the bus iness firms (Simmons & Company, 2012c). This report deals with the recommendation of implementing Norton branded computer security product which are produced by Symantec Corporation. Norton Antivirius is a software that is reputed for been effective in protecting computer and network systems against several threats. The software is designed to remove antiviruses, block malicious software, prevent hacking and phishing, clean infected files, and secure online transactions. The recommendation of Norton Antivirus is based on the issues or problems faced by the company related to its computer internet security. The problems identified, the methodologies used to collect information pertaining to the issue, the findings from such information collected, analysis of the findings and finally a conclusion and recommendations based on the findings and analysis will be discussed in this report. Problem Statement Simmons Company offers a variety of services to customers mainly online. However, ev ery now and then, the company’s systems are affected by viruses and malicious software so that customers receive products that are virus infected further risking their systems. In some cases, the company fails to deliver in time as a result of the threats posed by the viruses and malicious software. In some cases, customers complain that their accounts have been hacked following online transaction