Critical analysis worksheet Essay Example | Topics and Well Written Essays - 500 words

Critical analysis worksheet - Essay Example Article 2: It is ridiculous to say that money does not influence politics these days. The argument that the number of people who believe that money can change the course of politics is comparable to the few people who believe in global warming is not a solid argument. The former Federal Elections Commission chairman Bradley Smith talks about evidence, yet he does not give any. Democracy was founded on the basis that every person had the right to choose government, yet the vast influx of money has completely eroded this process. Campaigns have taken on such importance that they are all politicians ever seem to do, instead of focusing on real policies that will better the country. Article 1: The first question I would ask would be: Are these guest appearances initiated by the guest or the network. The second question would be: Are guests paid for their appearances, and if so is there a budget for this? Article 1: I do agree with the main premise of the reading because I know that big corporate have the money and political influence to be able to secure guest appearances on these cable networks. I have seen it happen many times where a guest commentator refuses to consider the other side of the argument, so they obviously have some sort of bias. Article 2: I do agree that money now seems to control politics in a way like never before. Just last year I saw hundreds of political ads on TV. These ads must have cost millions of dollars, but the reason they were shown so much is because lobbyists wanted to get their candidate elected. Article 1: I think that we should discuss the emergence of these lobby groups and global corporate that are able to influence the voting public so much. Democracy should be about freedom of opinion, but sometimes it seems like we only get to hear one point of view, and it may not necessarily be the best point of view. Article 2: I think that we should discuss how

Gloria Jeans Essay Example for Free

Gloria Jeans Essay Gloria Jeans’ is well known due to it is made by 100% natural ingredients which include home-made cookies, muffins, and any other sweet desserts. 1) Economy The point here is that Gloria Jeans’ can not set a price that is too high because competitors will be attracted by potential profits and will follow by a lower price. After having taken all the important factors into consideration, there are five-price fixing approaches seem appropriate. 1.Cost Based pricing One of the centred objectives of this project being to become the market leader in functional drinks, Gloria Jeans’ is willing to stay among the top competitors if not becoming the greater by achieving a certain target profit this could be obtained by establish a price that will largely cover variable and fixed costs while bringing tremendous profits 2.Value Added Pricing Competitors and potential substitutes prices can also be part of the strategy. Having a higher price could make customers aware of the additional benefits and the higher quality of coffee. 3.Value based pricing The company sets its target price based on customer perceptions of the product value. The targeted value and price then drive decision about product design and what cost can be incurred. As a result of pricing begin with analysing consumer needs and value perceptions and price is set to match consumer perceived value. 4.Market Penetration Pricing The company can set a low price for a new product in order to attractive a large number of buyers and a large market share. 5.Break-even Pricing The company has to make some strategies for break-even prices, setting prices to break even on the cost of making and marketing a product or setting prices to make a target profit. According to the report of Su, Chiou and Chang (2006), the case study of Starbucks coffee displayed that Western culture adoration can influence the coffee consumption of Taiwan. Kim (2002),point at consumer behavior have significant influenced by the  product-of-origin and brand image. Hao(1998), states that superior brand has become the most important element to enhance value-added products and it also is a strategy. The brand image and product-of-origin would important factors, they would provide insights on cross-culture marketing. 4ï ¼â€° Demographics According to the survey, women more desire to drink coffee than men (Jones, 2006).There is no significant difference between two groups of people. Coffees are all thousands of years ranging from adults or even older. Its hard to resist the appeal of Coffee, and there is great opportunity to tea growing up. In addition, the social behaviour are one of the factors segmented coffee products in the market Because of different group has different demand for their need and wants. The high salary people may more focus on their healthy or willing to pay higher prices. 3ï ¼â€° Political and legal Doing coffee business there is no risky for the company because of it does not related any political and legal

Analysis of Shirley Jacksons The Lottery Essay -- Shirley Jackson, Th

In Shirley Jackson’s â€Å"The Lottery,† the theme of the story is dramatically illustrated by Jackson’s unique tone. Once a year the villagers gather together in the central square for the lottery. The villagers await the arrival of Mr. Summers and the black box. Within the black box are folded slips of paper, one piece having a black dot on it. All the villagers then draw a piece of paper out of the box. Whoever gets the paper with the black dot wins. Tessie Hutchinson wins the lottery! Everyone then closes in on her and stones her to death. Tessie Hutchinson believes it is not fair because she was picked. The villagers do not know why the lottery continues to exist. All they know is that it is a tradition they are not willing to abandon. In â€Å"The Lottery,† Jackson portrays three main themes including tradition, treason, and violence.   Ã‚  Ã‚  Ã‚  Ã‚  The main theme in Jackson’s â€Å"The Lottery† is tradition. Jackson conveys tradition as the main theme thought the story. â€Å"The people had done it so many times that they only half listened to the directions; most of them were quiet, wetting their lips, not looking around.† (966). The author suggests the people of the village have been playing the lottery for several years. â€Å"The people had done is so many times... they only half listened to the directions† suggests that the people of the village have played the lottery so many times that they only half listened to the directions. Jackson also suggests that the people of the village are anxious ...

10 Reasons We Love Asean

10 REASONS WE LOVE ASEAN A baby orange utan chills out at Sepilok, East Malaysia’s world-famous centre for rescured orange utans. Smart, strong and found only in Southeast Asia, the orange utan was an easy choice to launch our lists of the 40 things we love most about this region. 1. ORANGE UTAN Smart, charming and much stronger than they look, orange utans are Asia’s largest apes. Scientists have discovered that orange utans even have their own cultures, with different groups developing their own style of tools. Some orange utans have even taught to use sign language.There are fewer than 55,000 left in the wild, on the islands of Borneo and Sumatra. 2. CORAL REEFS Life gets pretty complicated in Tubbataha Reef Marine Park, Phillippines. With 396 coral, 479 fish, six shark and two sea turtle species, it has greater biodiversity than any other reef of its size in the world. This World Heritage Site was once threatened by pollution but the Filipinos are fighting to save i t for the next generation to swim in. Tubbataha is part of Southeast Asia’s â€Å"coral triangle†, which also covers Malaysia and Indonesia. . ELEPHENT Southeast Asia has marched to war and riches on the back of the elephant. These intelligent giants have carried kids and kings, and are still used for heavy work in Myanmar and other countries. They’re also worshipped in Laos and Thailand – especially if they’re white or albino. Laos used to be called Pathetlao Lanexang, or â€Å"Land of a Million Elephants†, but the region now has fewer than 30,000 in the wild. 4. ORCHIDS What do Queen Elizabeth, Kofi Annan and Laura Bush have in common?They’re all orchid hybrids that can be found in Singapore’s famous National Orchids can be found in many parts of the world, Southeast Asia has one of the widest collections. Singapore and Indonesia have orchids as their national flowers. These flowers don’t just attract bees – the y can also be used in food and medicine. 5. KITES Kites have a long history in Southeast Asia, with the Sejarah Melayu mentioningkite fighting as far back as the 1400s. Each village has its own style, often drawing inspiration from batik designs, architecture or gods. There are fighting kites and singing kites, and giant ones as much as 6 metres in width.Major kite-flying festivals and competitions take place during the northeast monsoon, when strong winds carry the kites even through the night. 6. ROLLER-COASTERS Life’s full of ups and downs in Brunei – in a good way. The country holds the world record for the most roller-coasters per person: there are 0. 8 for every 100. 000 Bruneians. To join in the fun, visit Jerudong Park, the country’s theme park. 7. BAKILBAYAN BOXES: Millions of Southeast Asians live and work in foreign countries, but they don’t forget everyone at home. Filipinos working in faraway places love sending huge gift boxes to their famil ies.These care packages are called balikbayan (meanine returnee) boxes, and contain novelties from the foreign country, like food and toys. 8. SMS Southeast Asians don’t need a lot of space to have a lot of fun. Just look at how wild we can go on our mobile phone screens. Young Singaporeans won the title of fastest SMS-fingers in the world, not once, but twice. The Philippines, sometimes known as the SMS capital of the world, uses SMS for everything from poetry to political protests. 9. PUPPETS After a hard day working in the rice fields, it’s great to chill with a fun puppet show.Southeast Asia has a puppet love affair, celebrating it every year with the ASEAN Puppet Festival. Vietnam is famous for its water puppets, with carvel wooden puppets (above) making a splash on the surface of flooded rice fields. Then there’s wayang kulit – the shadow plays that have entertained villagers and kings from Indonesia to Thailand for over 800 years. 10. FORMULA ONE: Every year, thousands satisfy their need for speed with the F1 Malaysian Grand Prix, Racing legends like Michael Schumacher have burned rubber on the Sepang circuit. Singapore will have F1 races from 2008.

How Influential Is Macbeth’s Ambition? Essay

In ‘Macbeth’, a play set in Scotland, William Shakespeare wrote a tragedy of one man’s ambition. It is the shortest of Shakespeare’s tragedies, and has a very fast pace. It tells the story of Macbeth’s ambition to be king, and the chain of damage he causes by pursuing this ambition. This ambition is the fatal flaw that causes his ultimate downfall. Once Macbeth’s lifelong ambition seems to be fulfilled, it causes consequences that his mind cannot handle. The play shows that one may get easily influenced by other people when he/she is over- ambitious. Ambition is something that everyone can identify with, and ‘Macbeth’ is a compelling study of how ambition can destroy you, so the audience are automatically interested in Macbeth’s character. When we are first introduced to Macbeth, he is already ambitious. But by being tempted to the extremes by two sources of external evil – the witches and his wife, his ambitions are only increased by making them seem like they could be a reality. The witches and Lady Macbeth, whom are both truly evil figures, influence Macbeth heavily throughout the play, and both exploit his ambition to become king. Their influence is the reason Macbeth’s ambition spirals so out of control and ends in tragedy. Our first impression of Macbeth is of a heroic, famous, popular man who is well liked by the king – In Act 1 Scene 2 Duncan refers to Macbeth as â€Å"noble Macbeth†. We first meet Macbeth in Act 1 Scene 3, when he and Banquo have arrived to meet the witches. Macbeth’s first words; â€Å"So foul and fair a day I have not seen† immediately associate him with the witches, because they say in Act 1 Scene 1; â€Å"Fair is foul and foul is fair†, so evil is brought to mind. Macbeth is connected with the supernatural in the audience’s mind from the onset. This is the first thing that is not consistent with Macbeth’s image of a war hero. In this scene, the witches declare that Macbeth will become Thane of Cawdor and also king of Scotland. Macbeth strongly believes the witches words, especially after the first part of the prophecy comes true, he begins to think the second part may also come true. Their prophecies influence his ambition as seen in an aside, when he begins to consider murdering Duncan, the current king of Scotland. The aside follows closely Macbeth’s desires and doubts – he does not know whether these prophecies are good or bad, but he dearly wants to be king. â€Å"If good, why do I yield to that suggestion/ whose horrid image doth unfix my hair/ and make my seated heart knock at my ribs,/ against the use of nature?†. However, we can sense that Macbeth doesn’t actually want to murder Duncan, as he is horrified by these murderous thoughts. But Macbeth cannot stop thinking about what the witches have said, showing that he is considering the idea and is drawn to it, and that he has ambitions to be king within him already. In Act 1 Scene 5, Macbeth’s wife, Lady Macbeth, also influences Macbeth’s ambition. She is revealed to be very driven and ruthless, and she clearly wants Macbeth to be king. She says; â€Å"Art not without ambition, but without the illness should attend it†, meaning that Macbeth is not without ambition, but lack of ruthlessness that is needed to become king. She influences him to kill Duncan. She also encourages him to conceal his feelings, telling him to; â€Å"Look like the innocent flower but be the serpent under’t†. Lady Macbeth is telling Macbeth to look respectful and welcoming and happy on the outside, but to hide his plotting and scheming and evils inside. Lady Macbeth’s ability to influence her husband leads us to believe that she is the primary cause for the destruction of Macbeth. She is the biggest encouragement to his ambition, since she uses her husbands trust to change her own future. In Act 1 Scene 7, evidence that Macbeth has a human side and is very worried is found in a long soliloquy – a speech where Macbeth is alone on stage so we can again see what Macbeth is thinking. He is worried about his eternal soul, and what his punishment will be in heaven if he kills Duncan. He thinks of reasons why he should not kill Duncan, and comes to the conclusion that the only reason he is doing it is because of his strong ambition. When Macbeth decides not to continue with their plan to murder Duncan, Lady Macbeth urges him to act on his desires and ambition or he will think of himself as a coward. She exploits his ambition by questioning it when she says; â€Å"Art thou afeard/ To be the same in thine own act and valour As thou art in desire?† She manipulates him further, calling him a coward and insulting his manhood, knowing that Macbeth will want to prove himself. This shows that Lady Macbeth is somewhat responsible for Macbeth’s downfall because, she drives him to go through with the murder and makes up the details of the plan to kill Duncan, while Macbeth was considering not even going through with the it. Although Macbeth had the thought of killing Duncan, he would not have acted on that thought unless Lady Macbeth persuaded him. Lady Macbeth is a sly person, able to manipulate her husband, and this ability to manipulate Macbeth makes her partially responsible for the destruction of Macbeth. She makes sure he will perform the deed by taking an active role in preparing for the murder: framing the two chamberlains and cleaning up afterwards. As Macbeth worries about failing to carry out the plan, Lady Macbeth tells him to screw up his courage and they wouldnt fail. Encouraged by his wife, Macbeth murders King Duncan who stays as a guest in his castle. Macbeth then becomes king of Scotland. Although Macbeth becomes king, he cannot have peace. His endless ambitions lead him into misery. Being obsessed by the witches’s prophecies, he even tries to control his future. He remembers the witches’s predictions that his friend Banquo’s sons will be kings of Scotland. Macbeth considers Banquo and his son Fleance as threats to his security as King. Although outwardly friendly to Banquo, Macbeth is jealous and fearful of him. Plagued by worry and to prevent this from happening, Macbeth orders three men to kill Banquo and his son. Macbeth’s desire to gain wealth and status completely overpowers him. He becomes more ambitious than his wife, and finds himself drained and drained of emotion, as we see in Act 3 Scene 1. â€Å"He hath a wisdom that doth guide his valour to act in safety. There is none but he Whose being I do fear; and under him My genius is rebuked, as it is said Mark Antonys was by Caesar. Upon my head they placed a fruitless crown, And put a barren scepter in my gripe, Thence to be wrenched with an unlineal hand, No son of mine succeeding †. Throughout the play Macbeth is undermined by his insatiable ambition. Macbeth was at first reasonable enough to keep his ambition in check, however it eventually became too strong for even Macbeth and therefore over-powered him. Reasoning was abandoned after the decision to kill Duncan was made. At that point we see no serious questioning of the motives of the three witches when he is told of their cunning and misleading predictions. The decision to kill Duncan also signified the last serious attempt at moral contemplation on the part of Macbeth. Throughout the novel we see that the Macbeth’s ambition completely subverted their reasoning abilities and eventually lead to his downfall. Macbeth, whom initially was a very reasonable and moral man, could not hold off the lure of ambition. Macbeth’s excessive ambition motivates him to murder Duncan, and once the evil act is accomplished, he sets into motion a series of sinister events that ultimately lead to his downfall. We see this when he says; â€Å"I am in blood stepped in so far that should I wade no more, Returning were as tedious as go o’er†. Macbeth is saying that he is so accustomed to the idea of murder that he will now be able to wade through a sea of blood. This is very ironic, as previously in the play, Macbeth had feared that he would never be able to wash the blood from Dunca’s murder off his hands. During the course of the play, Macbeth changes from a person with some moral sense to a man who will stop at nothing to get and keep what he wants. Although we are presented with his deterioration from good to evil, we can see his human side throughout the play, which makes it a tragedy. Once Macbeth’s ambition has ‘set the ball rolling’, events happen quickly in the play as it gathers momentum. This intense ambition leads to his downfall.

discussion question Essays

discussion question Essays discussion question Essay discussion question Essay Essay Topic: A Dolls House Discussion Montgomery, Kayla December 8th, 2013 Discussion Question #6 Interactionists argue that people learn their gender identities from everyday interactions and that the family is the primary source for gender socialization. Explain some of the ways that parents and siblings can teach gender. Some ways that parents and siblings can teach gender could be: buying girls barbie dolls. By buying daughters shows them feminine ways, some barbies even have body parts such as a chest. Barbie dolls also have hair to play in so the child can know that its for girls. Buying your sons toy trucks, hot wheels, and little plastic tools shows them masculine ways. Men drive fast cars, work on cars, and need tools to fix things. When I was younger my grandmother kept me in the kitchen, would always tell me that a man always loves a woman who can cook, but would always have my brother doing the yard work telling him women love hard a hard working man thats going to keep their house together. What is the hidden curriculum? What nonacademic functions does it fulfill? A hidden curriculum is a side effect of an education. For example eeping busy, cooperating, and completing work. The ways that hidden curriculum are nonacademic could definitely be waking up in the morning doing your daily routine. Brushing your teeth, washing your face, making your bed, and keeping your room clean. Others ways could be eating breakfast everyday at the same time, lunch at a certain hour, and dinner also. How do sociologists define religion? How is this different from a commonsense definition of religion? Sociologists define religion as an institutionalized system of symbols, beliefs, values, and practices by which a group of people participate and esponds to what they feel is sacred and that provides answers to questions of ultimate meaning. For example, I am christian. On Mondays, Wednesdays, and Sundays I sit in church with my family and other families to worship the Lord. We read scriptures, learn about it, and also get a message from the scripture. Comparing to reality, everyday life, and the people you deal with day in and day out. The difference between the sociologists definition of religion and the commonsense definition is commonsense definition is kind of like a label, youre either christian, catholic, Jahovah witness etc. discussion question By kaymontgomery20

User Engagement Metrics How to Apply Them to Boost Your SEO

User Engagement Metrics How to Apply Them to Boost Your SEO It feels great to rank on the first page of Google for your primary keywords. You get all the love with tons of organic traffic. Ranking on the first page is complicated, however. Brian Dean compiled a list of over 200 ranking factors  that Google uses.  If you’re serious about improving your search visibility, you need to find a way to attend to these factors. I know how challenging this can be. And not everyone is ready to put in the hard work. But what if I told  you that there’s a rather easier way to rank high in the organic results pages?  Would you be interested? No, I’m not going to teach you some blackhat techniques or a secret to hacking Google’s index. Can I be straight up with you? From my personal experience, I observed that the most credible way to improve search performance is by focusing on user engagement metrics.   From the chart below, you’ll notice that shares, engaged time, and comments are the core metrics  for measuring user engagement. Not backlinks or content length. If you play your cards right, you can reverse-engineer user engagement to rank higher, with or without any so-called powerful links. The guide below will show you how to do it. Download Your Free User Engagement Resource Bundle User engagement metrics are driven by strong content. Understanding those metrics requires strong knowledge of analytics tools. To help you apply the advice in this post, weve pulled together these free resources you can use: Five free Google Analytics Custom Reports that show when your social media and email content drive the most traffic to your site (in just a couple clicks). 2017 Content Calendar Template to help you schedule all your content for optimal engagement. Using Google Analytics to Create Smarter Content guide to help you create content readers want, based on real data. How to Apply Powerful User Engagement Metrics to Boost Your SEOWhy User Engagement Matters User engagement is determined by observing user’s behavior. What do they do after they land on your website? Where do they click? How much time do they spend on your website? Understanding user engagement metrics helps you see what works and what doesn’t work. It helps you see what users love on your website. It’s not just about content. Design matters, too. Why? Because great design creates a great first impression and gets better marketing results. According to The Design Council, through your design, you can increase brand visibility by 200%.   The same report also states that, "Shares in companies where design plays a critical role consistently outperform key stock market indicators by 200%," and that â€Å"for every $130 spent on design, businesses that are focused on design realized a $298 return.† Recommended Reading: How to Redesign Your Website (Like ) In 10+ Easy Steps How to Work With Designers With Authentic Advice From 's Designer How to Design the Best Blog Graphics With Free Tools and Design Theory For instance, consider bounce rate. If the bounce rate of a specific blog post is higher than the rest of the posts, this means your readers don't like it as much as they do the rest of the posts. To find the bounce rate for your posts and pages in Google Analytics, here’s that path to follow once you’re logged in: BEHAVIOR = Site Content = All Pages When the statistics load, you’ll see a column for the bounce rates: Similarly, if a post has exceptionally low bounce rate, it could mean that your audience is in love with it. All things being equal. I’m sure you’re asking, â€Å"but, what is a good bounce rate?† Well, the answer isn’t straightforward because we need to consider the industry, content quality, and so on. However, all hope isn’t lost yet. You can see the average bounce rate for different industries. Additionally, GoRocketFuel conducted an exclusive study  to determine what a good bounce rate is. According to their findings: â€Å"Most websites will see bounce rates fall somewhere between 26% and 70%. The average bounce rate for the websites in my sample set was 49%. The average bounce rate for all visits in the set was 45%. I threw out the outliers- the 1% bounce rates. The highest bounce rate was 90.2%; the low (from a properly functioning profile) was 27.33%. The low across all (including broken implementations) was 1.23%.† So when you find blog posts with a good bounce rate, replicate. Create similar posts that your readers will love again. Your chances of ranking higher in Google top pages are high, because Google appreciates  a web page with a low bounce rate. Recommended Reading: How to Create a Killer Content Strategy for Your New Blog The Ultimate Blog Writing Process to Create Killer Posts How to Promote Your Blog With 107 Content Promotion Tactics Determine What Users Are Doing On-site It’s high time you get to know what users are doing on your website. Neil Patel  identified five engagement factors that will affect influence your search engine rankings. These include: Traffic. This includes visitors from organic sources. Pageviews and bounce rate. Brand mentions. Mobile-responsive design. Technical SEO (structured for users). Other engagement metrics are: Clicks on internal and external links. Social shares. Scroll depth. Form submissions.Are you paying attention to these important user engagement signals?Note:  All of these metrics and factors don’t influence search rankings at the same time. Most website owners and SEOs find it hard to rank higher in Google when they try to manipulate search rankings. But the truth is, SEO  Ã¢â‚¬â€œ as daunting and complicated as it may seem – still boils down to one simple practice: provide value. The illustration below  shows that the more value you provide, the more of it you’ll get. Source: HubSpot Good #SEO boils down to one simple practice: providing value.According to Search Engine Watch, the correlation between user engagement metrics (i.e., time on site, bounce rate and average pages per visit) and search engine ranking reveals that not all the signals are equally important. These user engagement metrics can be accessed from Google Analytics. This will help you identify the best performing landing pages on your website. These engagement metrics are the results of user’s behavior while on your website. To see these metrics in your Google Analytics account go to: Acquisition - All Traffic - Channels When you’ve identified your best performing landing pages, you need to install a heat map script  so that you can study the user behavior properly. To find your best performing landing pages, follow this path in Google Analytics: Behavior = Site Content = Landing Pages Here's how to find your best-performing landing pages using Google Analytics:Use Heatmaps to Understand Vantage Positioning A heat map tool like Crazy Egg  can show you the exact sections of your website that users are clicking and why? It uses mouse-tracking to determine scroll and clicks. To fully understand what users do on your website, where they click, how deep they scroll, and what they don’t like, you have to use heatmaps- it gives you better insights about users. Source: Piktochart For instance, you saw five pages in Google Analytics with below average bounce rates. At that point, you should ask yourself, â€Å"why do people like these pages more than other pages on the same website?† Do they like the video? Or the infographic? Or the GIFs or something else? This is where a heat map tool gets the job done. You can determine the following using a heat map: How users move their mouse on any given page. Do they move their mouse on the title and images? A click map shows where users click on the page. Are they clicking the new video that you just created? Scroll maps show how deep users scroll. It’s one of the best user engagement metrics that show the point users exit the page. This makes it easier to adjust the length of your page. For a demonstration of CrazyEgg and how to use it to interpret your website data, see the Koozai Guide to Using CrazyEgg. This information,  alongside data from Google Analytics will help you identify the most interactive parts on the best-performing pages. When you’re armed with such insights about your users, it’s easy to create compelling content that will improve your search visibility. Based on Google Analytics and your heatmaps, you can determine what type of content is most suitable for your audience. Lim Cheng Soon  used heatmaps  to track the user behavior on Pair’s landing page (now rebranded as Couple). Here’s what  the homepage looked like  before: Now, see what their  heatmap revealed: The navigation bar at the top left was getting more clicks than the conversion button. It was a distraction. Though they were getting a decent traffic on the homepage, pageviews were counting, and everything was working fine. But they weren’t getting as many downloads as expected. So, Lim removed the navigation bar and conversion rate quickly increased by 12%. He also removed the ‘download for free’ text above the button and it increased conversion rate by an additional 10%. Create More Interactive Content If you want to increase user’s time on your website, you need to add more interaction to your content. You could add interactive infographics  to your post, or embed quizzes. However, there are two forms of interactive content  that truly boost engagement. These include: a).   Calculators: Integrating a simple calculator into your written content can improve your content’s perceived value and take your engagement to the roof. For example, SilkRoad, a HR software for Talent Management created a calculator  to show prospective clients they could become more productive and save with its employee onboarding automation solution. Within 3 months, the company saw an increase in lead generation and content engagement. You'll need to work with your development team to make something like this happen. However, the results are worth it. b).   Interactive video: Video marketing still works. Data from Convince and Convert  shows that audiences are 10x more likely to engage with video content. Sadly, they’re still a static medium, which means that you have a lot of opportunities right now to make your videos interactive. But how? In an interactive video, you’re giving viewers the opportunity to participate in your video as opposed to just viewing it. You could add interactive hotspots so that a viewer can click to learn more about the person, an event, or a topic. Some of the handy tools that you can use to create interactive videos are: Wirewax Thinglink RaptMedia Truth is, interactive videos can quickly improve your audience’s perception of your brand. Interactive videos can quickly improve your audience’s perception of your brand.According to Tom Whatley: â€Å"One of the best examples of interactive video I've seen is the Guardian's "Seven Digital Deadly Sins." In it, viewers can explore the stories of seven users of digital media and how it affects their lives. A 'burger menu' to the side adds to the user interface, and there are several "easter eggs" in the form of one-question surveys that show real-time stats.† Here's a quick look at it: Recommended Reading: How to Make a Video Content Marketing Strategy To Boost Your New Series How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way When you’re looking to create more engagement on your page, adding more interactivity can help. But again, it comes after studying your users closely using tools. Statistics  show that interactive content converts better than passive content. In the study, interactive content converted more than 70% of buyers while the passive content only converted 36% of buyers. Two of the reasons why most people don’t build interaction into their content is because they don’t know what type of interactive content to create that users will love. This challenge can be solved using Google Analytics and heatmaps. What #interactive #content will your audience love? Find out with Google Analytics and @CrazyEgg:To get started, you can create different forms of interactive content with these tools: Qzzr: A simple tool for creating online quizzes for free. SnapApp: It’s a powerful content platform which allows you to turn static content (e.g., PDF document) into an interactive slide presentation). Mapme: Build interactive maps with videos, words, and photos. Infogr.am: Use this tool to create interactive infographics and charts. Once you start creating interactive content, your audience will start engaging with it at a better level. And because Google follows users, your web page will start to gain more visibility in the organic search. Don’t just create any type of content. But rather, make content marketing  decisions based on the feedback from your best-performing content which you found on Google Analytics. It must be based on what your audience is already engaging with. For instance, if feedback from analytics and heat maps reveal that infographics perform better than text. You'd then want to create more infographics to engage with your readers. Recommended Reading: How to Make an Infographic in 7 Easy Steps Craft Beneficial Headlines, Not Clickbait You can use user engagement metrics and insights from Google Analytics and heatmaps to write better headlines. Here’s how. Let’s assume that one of your best performing landing pages has this headline: 12 Smart Ways To Launch a Successful Online Course Then all things being equal, your readers are telling you that they prefer ‘number headlines.’ So, you’re expected to create more of them. If that’s the case, then your subsequent posts might read thus: 11 Product Launch Tools That I Use Every Time 7 Steps To Hack a Winning Product Idea 3 Must-Have Pricing Strategies You Should Adopt More importantly, you can get more clicks on your headlines if you make them beneficial. According to Brian Clark, 8 out of 10 people  will click on your headline. Real headlines that offer value is what you should craft for your interactive content. Clickbait headlines may seem to do the trick, but they will only cause search users to bounce the moment they land on your page and discover that you’ve tricked them. This is not what you want, right? Here are a few techniques to help you write headlines: Make them benefit-driven.  Clearly state the benefit that the readers will get from the content. Here are some examples of such headlines: 7 Ways To Get Your First 1,000 Email Subscribers Here’s another example from Neil Patel’s blog: Keep headlines descriptive. Inappropriate, ambiguous, and unclear headlines might send untargeted traffic to your page. Use A/B test  to prove your best headlines. Optimize headlines. Include a keyword in the headline that will help you drive traffic from search engines. Bonus Tip: Use 's free Headline Analyzer to make sure every headline you write is a winner. A killer headline combined with the content that your users and search engines have shown great interest in initially will rank exceptionally well in search engines. A killer headline + content your users want = search rankings.This type of content doesn’t need a lot of backlinks to rank. As long as users like the content, they’ll share it, and Google will naturally rank it. Maybe not on the first page right away, but as the user engagement increases, this page will climb to the top. More so, if users like it so much, they’ll link to it as well. So, you may not be out to build links, but you’ll earn them nonetheless. Recommended Reading: How to Write Awesome Social Media Headlines Your Audience Will Love How to Write Emotional Headlines That Get More Shares How to Write Headlines That Drive Traffic, Shares, and Search Results How Will You Use User Engagement Metrics to Create Better Content? Focusing on your users and what interests them is truly the best way to create content that ranks highly in Google organic pages. It may seem like a lot of work, and it’s true, but if you dare to listen to your audience more it becomes a lot easier to answer their questions.